Where Strategy Meets Execution

I am an event operations leader with over 15 years of experience supporting brands, agencies, and organizations producing high-visibility, culturally relevant events.I specialize in building operational systems that support creative vision, align cross-functional teams, and keep production moving forward. When timelines are tight, stakeholders are layered, and expectations are high, I bring the leadership required to translate ideas into executable plans and keep every moving part accountable.Whether advising during planning or leading on-site execution, my focus remains consistent: operational precision, decisive leadership, and delivery that meets the moment. I support teams who need structure without rigidity, leadership without micromanagement, and execution that reflects the scale and significance of their event.

Opal Watkins
Event Operations & Production Leadership

Event Operations Audit & Strategy Session

Starting at $1,250

Designed For:Organizations with internal teams who need clarity, structure, and an experienced operational perspective before execution.What’s Included:High-level operational review of your event planEvent-specific run of show and production timelineRoles and responsibility mappingIdentification of gaps, risks, and potential challengesOne strategy session with clear, actionable recommendationsScope Clarity:This engagement focuses on assessment and strategic guidance. Implementation, on-site support, or execution management are not included and can be scoped separately.

Operational Planning & Event Structure

Starting at $3,500

Designed For:Small to mid-size events that need structured operational planning beyond advisory support.What’s Included:Pre-event operational planning supportRun of show and production schedule developmentDocumentation of roles and responsibilitiesGuidance on vendor and stakeholder coordinationDefined pre-event support windowScope Clarity:This service focuses on planning and structure. Ongoing updates, expanded coordination, or on-site execution are quoted separately.

Lead Event Operations Support

Starting at $7,500

Designed For:Corporate events, conferences, and agency-led productions requiring hands-on operational support.What’s Included:Operational leadership during the planning and execution phasesOwnership of master timelines and show flowCoordination across vendors, speakers, and internal teamsOn-site operational supportLive execution management and real-time problem-solvingScope Clarity:Final pricing adjusts based on event duration, rehearsal needs, staffing requirements, and overall production scope.

Stage Management & Production Support

This is not a tier it’s a bookable service.

Available As:A standalone engagement, orAn add-on to any operational serviceWhat’s Included:Stage management and show flow executionCueing speakers, talent, and presentersCoordination with AV, production, and technical teamsLive show execution and real-time adjustmentsScope Note:Pricing varies based on event length, rehearsal needs, and production complexity